Experiential Matter
Milan Design Week
Palazzo Litta, Milan
April 16 - 21 | 10AM - 7:30PM
Year: 2024
Client: UNobject
Art Direction: Filename
Photo: Marco Damascelli
UNobject presents "Experiential Matter" at Palazzo Litta. This installation aims to transform the perception of design through a sensory and conceptual experience. The exhibition explores the intrinsic bond between humans and materials, immersing visitors in the company’s core values. It features two interconnected environments: an outer perimeter and an elevated Zen garden, creating a striking contrast with the historic setting. On the structure of the Zen garden, a performer, driven by improvisation, interacts with UNobject items through original and unusual movements. Every gesture, every touch, becomes an expression of genuine emotions, creating a visual narrative that enhances the emotional and tactile relationship with the elements. This dance between body and matter invites visitors to reflect on the importance of direct experience, free from any preconception. In the surrounding space, the UNobject collection inducing people to engage with the sensory magic of the objects, encouraging tactile exploration of their textures, forms, and diverse sensations. This direct contact not only enhances the aesthetics and practicality of the creations but also stimulates a personal emotional connection with each piece.